WorldMax, a new internet connection provider in Netherland using WiMAX technology, is now providing Broadband Wireless connection to Amsterdam city. And may be for the whole Holland for the next few months.
On the other side, the existing 3G/HSDPA provider – Vodafone, T-Mobile, and KPN – already in the market providing the same service.
It is interesting to see which technology will win, WiMAX or 3G/HSDPA. For the current situation, 3G has advantages like coverage, handset support, and brand.
In Netherlands, Vodafone provides unlimited connection using 3G handset only for 10 euro a month. Although it is only availabe for customers who already have a postpaid subscription, Vodafone gets a big share form this niche. Most of people who travel a lot prefer this service.
WorldMax also gives almost the same price. But there is no handset for WiMAX at this moment. So the target market for WorldMax is existing home internet connection. In Netherlands, almost all houses have their own internet connection. So WorldMax must use a brilliant marketing strategy to get a significant market share.
Do you think WorldMAx will make it ?
